Understanding Creative Studio Generation Limits
How generation limits work in Creative Studio, and what happens when you reach your plan's monthly allotment.
How limits are counted
Startup plans include a defined monthly allotment for image and graphic generation. Each finished, exported asset counts once toward your limit, regardless of how many draft iterations were generated before the final version.
What happens at your limit
Growth and Enterprise plans include unlimited creative generation. On Startup plans, once you reach your monthly allotment, new generation requests are paused until your next billing cycle, or you can upgrade your plan immediately from Workspace Settings > Billing to continue generating without waiting.
Checking your current usage
View your current month’s usage under Workspace Settings > Usage, which breaks down generation counts by studio and by team member.
Tips for managing usage efficiently
Refine briefs before generating rather than generating multiple full drafts from vague inputs. A more specific brief, including audience, format, and key message, typically produces a usable first draft with fewer regenerations.